VP of Marketing

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



The role of the Vice President, Marketing is to disrupt the status quo by developing and leading the execution of innovative, transformational marketing and branding strategies that elevate and evolve to support and align with key business objectives

KEY OUTCOMES

  • Develops marketing & public relations infrastructure and in conjunction with the business development team, positions the firm for growth and profitability
  • Works closely with business development team to collaborate on efforts and develop and implement sales and marketing programs
  • Collaborate with Business Development on market research, market development and competitive analysis initiatives
  • Create and lead brand management, marketing communications, market research, and public relations initiatives
  • Conduct strategic research in support of the firm’s designated market sectors and explore new growth markets
  • Develop and implement strategies to expand existing market penetration and enter new markets
  • Perform benchmarking in designated markets, including competition, strategic intelligence, and market and industry trends.
  • Creation and analyzation of the efficacy of marketing efforts utilizing analytics. Regular reporting of analytics to executive leadership
  • Oversight of brand standards and adherence to standards company wide
  • Implementation and optimization of marketing automation and CRM systems
  • Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct quarterly development discussions

PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES

  • 10 + years of marketing experience in the A/E/C industry, thorough understanding of A/E/C industry terminology and procedures
  • Exceptional relationship building, listening and communication skills
  • Demonstrated experience directing strategic initiatives
  • Proficiency with software, including Adobe InDesign, Adobe Illustrator, and MS Office Suite


Job Requirements:

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